Arena Coworking by Allohire
Brand design to differentiate a Coworking space from Allohire Recruiting. Keeping the style and elements complimentary to Allohire brand design while keeping as a separate entity for coworking. ENTER THE ARENA.
Services provided: Brand Development, Identity Design, Web Design, Website Copy, Art Direction, Design Guide, Typography.
In the dynamic landscape of professional evolution, where remote work has reshaped our approach to daily routines, the need for dedicated coworking spaces has become paramount. Enter Arena Coworking, an innovative venture by Allohire, born from a commitment to foster community, collaboration, and growth in Chattanooga and beyond.
Arena Coworking stands as a testament to Allohire's dedication to being "others-centered," a principle deeply rooted in their daily mission as a boutique recruiting firm. While excelling in placing individuals in their dream careers, Allohire recognized a broader need within their community: the necessity for a space where professionals from diverse fields could connect, collaborate, and thrive.
The transformation from Allohire into Arena Coworking involved not just a physical transition but a complete reimagining of brand identity and design. Inspired by the essence of "Allo," derived from "allocentric" meaning others-centered, Arena was crafted to embody inclusivity, dynamism, and the spirit of Theodore Roosevelt's famous words on daring greatly.
Located in the heart of Chattanooga, Arena offers tailored plans to create a vibrant office community. Whether you're a freelancer, entrepreneur, or remote worker, Arena provides an ideal environment where productivity meets comfort. The name "Arena" itself pays homage to Roosevelt's profound philosophy, celebrating those who boldly step into the arena of life, striving valiantly and embracing the journey of professional growth.
The transformation from Allohire into Arena Coworking involved not just a physical transition but a complete reimagining of brand identity and design. Keeping the caret symbol of "Allohire" others-centered, I integrated it seamlessly into the logo mark of Arena's "A." The choice of typeface and color—fitting into the trustworthy and dependable style of Arena while aligning with the original Allohire blue—ensured that this new identity was a true reflection and extension of Allohire's ethos.
As Theodore Roosevelt eloquently put it, "It is not the critic who counts," but rather those who dare greatly, striving tirelessly in pursuit of their goals. Arena Coworking invites professionals to step boldly into this arena, where every challenge is met with enthusiasm and every endeavor is supported by a community dedicated to success.
Arena Coworking, crafted by Allohire, represents more than just a workspace; it symbolizes a shared commitment to growth and excellence. By transforming their brand identity and design, Arena not only enhances Allohire's mission but also empowers professionals to thrive in a collaborative environment where ideas flourish and connections thrive.
In essence, Arena Coworking is not just a place to work—it's a community where individuals come together to make a difference, embodying the spirit of being "others-centered" in every endeavor.
