Chatt 2.0
Animation for Chatt 2.0 based on the Brand Design from Widgets & Stone and Whiteboard.
Services included: Intro/Outro graphics, 9x16 and 16x9, Multiple Colors
In 1969, Chattanooga, Tennessee, was dubbed the "Dirtiest City in America." Decades later, Chattanooga 1.0 transformed the cityscape into a thriving hub, earning accolades like "Best Town Ever" twice by Outside magazine. Building on this success, Chattanooga 2.0 emerged in 2015, shifting focus to revitalizing its people through education and economic empowerment.
Chattanooga 2.0 began with community input, engaging over 3,700 residents in crafting a strategic plan. This initiative aimed to tackle workforce challenges and enhance educational opportunities across Hamilton County, TN. Through collaborative action teams and innovative partnerships, Chattanooga 2.0 laid the groundwork for systemic change, emphasizing a comprehensive approach from early childhood to career readiness.
Collaborating with Widgets & Stone and Whiteboard, I helped transform Chattanooga 2.0's brand identity into dynamic motion graphics. Inspired by the city's rich history and future aspirations, these animations vividly illustrate the initiative's journey—empowering communities, fostering inclusivity, and driving economic growth. This visual storytelling not only enhances engagement but also amplifies Chattanooga 2.0's mission on a broader scale.
Today, Chattanooga 2.0 continues to evolve with ambitious goals for 2030. Initiatives like the Early Childhood Action Plan and Literacy Action Plan reflect ongoing commitments to educational excellence and equitable opportunities. The launch of a new website and updated Data Dashboard enhances transparency and accountability, ensuring progress towards a brighter future for all residents.
Chattanooga 2.0 stands as a model of community revitalization and collective impact. From addressing systemic challenges to embracing innovation, the initiative exemplifies the transformative power of collaboration and vision. As Chattanooga paves the way forward, its journey underscores the importance of investing in people and fostering a sustainable, inclusive future for generations to come.
