Tell a Story.
Marketing without story is just noise.
I’m Drake Rustand, a Fractional CMO/CCO, helping companies align their marketing, unify their brand, and scale with story-first strategy
Your brand isn’t broken.
It’s just out of sync.
The message is soft.
The story’s off.
The look doesn’t match the mission.
That’s where I come in.
I don’t do fluff.
I don’t do noise.
I lead brands with truth, clarity, and momentum.
The Story-First Strategy
My framework blends creative direction, marketing leadership, and narrative clarity.
Clarity. Then momentum. Then fire.
This isn’t just marketing.
This is a story-first growth strategy for brands ready to scale.
Uncover the truth.
Dig deep into your brand DNA.
Get clear on positioning, audience, and what sets you apart.
(Brand strategy, voice development, founder vision)
Connect every dot.
Align your identity: across team, visuals, messaging, and platforms.
No more siloed efforts.
(Creative direction, messaging systems, brand alignment)
Scale what works.
Launch campaigns with purpose.
Build repeatable systems.
Turn storytelling into traction.
(Fractional CMO leadership, content strategy, campaign execution)
The Result?
Story-driven brands see 3x higher engagement and retention
Consistent branding can increase revenue by up to 23%
Brands using video grow revenue 49% faster
This isn’t just marketing, it’s momentum.
BEFORE
AFTER
You have a story.
You just haven’t told it right.
Let’s fix that.
I take on 3–5 clients. That’s it.
Want in?
