Services

  • Fractional CMO/CCO Services

    Acting as an embedded member of your team, without the full-time hire cost, I unify your brand, marketing, and storytelling to drive consistent, repeatable growth.

    Brand & Story Unification

    • Audit and refine your brand messaging, visuals, and voice so every touchpoint feels connected.

    • Develop a clear, compelling brand narrative that positions your company as the obvious choice in your market.

    • Create a brand guideline system for consistency across all internal and external communications.

    Marketing Strategy & Growth Systems

    • Build a long-term marketing strategy that blends awareness, lead generation, and conversion.

    • Design repeatable content and campaign systems to keep marketing consistent and predictable.

    • Align all marketing efforts with measurable KPIs tied to revenue growth.

    Creative Direction

    • Oversee all creative output, design, copywriting, video, and campaigns, to ensure quality and brand alignment.

    • Introduce storytelling techniques that make your brand memorable and emotionally resonant.

    • Ensure all marketing assets are optimized for both performance and brand integrity.

    Team Building & Vendor Management

    • Assemble and manage a tailored team of marketing specialists (in-house or freelance).

    • Select, brief, and oversee creative partners, agencies, and contractors.

    • Train internal teams on brand storytelling, marketing best practices, and systems.

    Campaign & Content Execution

    • Plan and execute multi-channel campaigns across social, email, paid ads, and events.

    • Integrate storytelling into ongoing marketing efforts to deepen audience engagement.

    • Optimize campaigns using data-driven insights for continual improvement.

    Why Work With Me

    • Proven results in brand growth, creative leadership, and revenue-driving campaigns.

    • Cheaper than a full-time CMO/CCO, without sacrificing quality or strategic oversight.

    • Limited to 3–5 clients at a time to ensure dedicated focus and faster results.

    Let’s tell your story today.

  • Mini Brand Audit – $3,500

    Deliverables

    • Competitive landscape and brand positioning report

    • SWOT-style strengths, gaps, and opportunities analysis

    • High-level recommendations deck (5–7 slides)

    • A 30-minute strategic follow-up consultation

    Strategic Brand + Marketing Audit (Request Pricing)

    Deliverables

    • Full audit report (20–30 pages), covering brand voice, visuals, messaging, and market fit

    • Consumer persona profiles and journey map

    • Website and social audit: UX, SEO, content flow

    • Paid/promotion audit: analytics overview (if accessible)

    • Prioritized action plan with implementation roadmap

    • 60–90-minute strategy session + follow-up summary

Brand

  • Deliverables

    • 3–4 initial concepts

    • 2 moodboard/refined directions

    • Final logo in full-color, one-color, and reverse formats

    • Master files (.AI/.EPS, .PDF, .PNG, .SVG)

    • Logo usage guidelines (clear space, minimum size)

  • Deliverables

    • Primary + secondary color palette with HEX/RGB/CMYK and usage guidelines

    • Typography system with font names, weights, and usage guidelines (headlines, body, accents)

    • Digital mockups (web, social) demonstrating palette in use

  • Deliverables

    • Brand positioning statement (who, what, why, unique value)

    • Core brand story + elevator pitch

    • Audience-focused tagline and key messages (3–4 variation options)

    • Messaging matrix: tailored phrases by audience segment and channel

  • Deliverables

    • Moodboards or visual inspiration boards

    • Photography/art style guidelines (subject, tone, composition, lighting)

    • Visual asset examples and application across marketing channels

  • Deliverables

    • Single PDF overview of logo, color palette, typography, and imagery

    • Usage do’s/don’ts examples (e.g., logo misuse, poor color contrasts)

  • Deliverables

    • Social post templates with specs for IG, FB, LinkedIn, Twitter (Story + Feed)

    • Sample content calendar and voice right-fit tips

    • Platform-specific dos/don’ts (image sizes, tone, formatting)

  • Deliverables

    • Comprehensive 15–20 page brand book

      • Visual identity: logo versions, color, typography

      • Voice/tone: messaging framework, sample copy

      • Digital & social usage

      • Asset templates + brand dos/don’ts

    • ZIP file with master brand assets

  • Includes everything above

    • Full suite of files + guidelines

    • 60–90 min brand strategy presentation session

    • 30-day support window (Q&A, tweaks, rollout advice)

  • Starting at $1,200
    Covers:

    • Fully custom Squarespace template design

    • Mobile-responsive layout

    • Basic SEO setup (titles, metadata)

    • Contact/sign‑up form integration

  • $3,000
    Includes everything above, plus:

    • Design for 2 additional pages

    • Custom iconography or image galleries

    • Multi-page navigation structure

    • Enhanced copy formatting and layout

    • CMS setup (for blogs or case studies)

    • 60‑minute review & launch support

  • Everything above plus:

    • Blog setup or gallery

    • Basic copyediting support

    • Two feedback rounds

    • FAQ or team section

    • Internal page linking strategy

  • You’ll also need to budget for Squarespace platform fees (billed annually for best value):

    Plan Best For Annual Cost* Basic Portfolios / simple sites $16/mo → $192/year

    Core Small businesses (no fees) $23/mo → $276/year

    First-year domain is free with annual billing; domain renews at ~$20/year.

  • These are commonly requested upgrades:

    • Blog Integration: +$500–$1,000 (CMS, archive layout, styling)

    • Ecommerce Setup: $1,000+ (product templates, Connect Stripe/PayPal)

    • Member Areas / Content Locking: +$600 (subscription/membership setup)

    • Email Campaign Template: +$400 (Squarespace Email Campaigns design)

    • Advanced SEO/Analytics Audit: +$300

Custom Squarespace Website