Services
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Fractional CMO/CCO Services
Acting as an embedded member of your team, without the full-time hire cost, I unify your brand, marketing, and storytelling to drive consistent, repeatable growth.
Brand & Story Unification
Audit and refine your brand messaging, visuals, and voice so every touchpoint feels connected.
Develop a clear, compelling brand narrative that positions your company as the obvious choice in your market.
Create a brand guideline system for consistency across all internal and external communications.
Marketing Strategy & Growth Systems
Build a long-term marketing strategy that blends awareness, lead generation, and conversion.
Design repeatable content and campaign systems to keep marketing consistent and predictable.
Align all marketing efforts with measurable KPIs tied to revenue growth.
Creative Direction
Oversee all creative output, design, copywriting, video, and campaigns, to ensure quality and brand alignment.
Introduce storytelling techniques that make your brand memorable and emotionally resonant.
Ensure all marketing assets are optimized for both performance and brand integrity.
Team Building & Vendor Management
Assemble and manage a tailored team of marketing specialists (in-house or freelance).
Select, brief, and oversee creative partners, agencies, and contractors.
Train internal teams on brand storytelling, marketing best practices, and systems.
Campaign & Content Execution
Plan and execute multi-channel campaigns across social, email, paid ads, and events.
Integrate storytelling into ongoing marketing efforts to deepen audience engagement.
Optimize campaigns using data-driven insights for continual improvement.
Why Work With Me
Proven results in brand growth, creative leadership, and revenue-driving campaigns.
Cheaper than a full-time CMO/CCO, without sacrificing quality or strategic oversight.
Limited to 3–5 clients at a time to ensure dedicated focus and faster results.
Let’s tell your story today.
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Mini Brand Audit – $3,500
Deliverables
Competitive landscape and brand positioning report
SWOT-style strengths, gaps, and opportunities analysis
High-level recommendations deck (5–7 slides)
A 30-minute strategic follow-up consultation
Strategic Brand + Marketing Audit (Request Pricing)
Deliverables
Full audit report (20–30 pages), covering brand voice, visuals, messaging, and market fit
Consumer persona profiles and journey map
Website and social audit: UX, SEO, content flow
Paid/promotion audit: analytics overview (if accessible)
Prioritized action plan with implementation roadmap
60–90-minute strategy session + follow-up summary
Brand
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Deliverables
3–4 initial concepts
2 moodboard/refined directions
Final logo in full-color, one-color, and reverse formats
Master files (.AI/.EPS, .PDF, .PNG, .SVG)
Logo usage guidelines (clear space, minimum size)
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Deliverables
Primary + secondary color palette with HEX/RGB/CMYK and usage guidelines
Typography system with font names, weights, and usage guidelines (headlines, body, accents)
Digital mockups (web, social) demonstrating palette in use
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Deliverables
Brand positioning statement (who, what, why, unique value)
Core brand story + elevator pitch
Audience-focused tagline and key messages (3–4 variation options)
Messaging matrix: tailored phrases by audience segment and channel
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Deliverables
Moodboards or visual inspiration boards
Photography/art style guidelines (subject, tone, composition, lighting)
Visual asset examples and application across marketing channels
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Deliverables
Single PDF overview of logo, color palette, typography, and imagery
Usage do’s/don’ts examples (e.g., logo misuse, poor color contrasts)
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Deliverables
Social post templates with specs for IG, FB, LinkedIn, Twitter (Story + Feed)
Sample content calendar and voice right-fit tips
Platform-specific dos/don’ts (image sizes, tone, formatting)
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Deliverables
Comprehensive 15–20 page brand book
Visual identity: logo versions, color, typography
Voice/tone: messaging framework, sample copy
Digital & social usage
Asset templates + brand dos/don’ts
ZIP file with master brand assets
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Includes everything above
Full suite of files + guidelines
60–90 min brand strategy presentation session
30-day support window (Q&A, tweaks, rollout advice)
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Starting at $1,200
Covers:Fully custom Squarespace template design
Mobile-responsive layout
Basic SEO setup (titles, metadata)
Contact/sign‑up form integration
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$3,000
Includes everything above, plus:Design for 2 additional pages
Custom iconography or image galleries
Multi-page navigation structure
Enhanced copy formatting and layout
CMS setup (for blogs or case studies)
60‑minute review & launch support
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Everything above plus:
Blog setup or gallery
Basic copyediting support
Two feedback rounds
FAQ or team section
Internal page linking strategy
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You’ll also need to budget for Squarespace platform fees (billed annually for best value):
Plan Best For Annual Cost* Basic Portfolios / simple sites $16/mo → $192/year
Core Small businesses (no fees) $23/mo → $276/year
First-year domain is free with annual billing; domain renews at ~$20/year.
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These are commonly requested upgrades:
Blog Integration: +$500–$1,000 (CMS, archive layout, styling)
Ecommerce Setup: $1,000+ (product templates, Connect Stripe/PayPal)
Member Areas / Content Locking: +$600 (subscription/membership setup)
Email Campaign Template: +$400 (Squarespace Email Campaigns design)
Advanced SEO/Analytics Audit: +$300