Hope on the Horizon: Building the Sunrise Coalition Brand

In Chattanooga, women’s healthcare has long carried gaps, between what the system provides and what women truly need. Sunrise Coalition was formed to close that gap, creating a model of care that listens, validates, and heals from the very beginning.

When they approached us, the need was clear: a strong brand identity and website that could capture their mission and connect with the community. Together, we built a visual and digital foundation that reflects their promise of hope and change.

A Path Forward

The logo centers on the letter “S,” designed as a winding path that leads toward the sun. It represents Sunrise Coalition’s role as a guide, helping women navigate the journey toward better healthcare and a brighter future.

Colors with Meaning

We drew the color palette from the first light of day: tones that suggest renewal, optimism, and warmth. Just like a sunrise after a long night, it carries the message that hope is always near.

A Clear Message

The brand is anchored by the tagline: Hope is on the horizon. It’s simple, direct, and honest, just like the kind of care Sunrise Coalition is working to provide.

Extending the Identity Online

Beyond the logo and colors, we developed a website that brings the mission to life. Clean, welcoming, and easy to navigate, it offers a place for the community to learn, connect, and engage with the Coalition’s work. The goal was to make it approachable, equal parts resource and invitation.

More Than Design

This project was about more than creating a logo or building a website. It was about giving Sunrise Coalition the tools to tell their story and move their mission forward. Their work is desperately needed in Chattanooga, and we’re proud to have helped shape the way it’s presented to the world.